Engineer & Design Persuasive Proposals


Understanding the Key Ingredients to Creating a Successful Proposal.

Winning new business is not easy, you can spend a lot of time investing in opportunities only to have them fall over when your proposal is rejected. Good proposal writing is an art form, it is built on using successful strategies and the ability to apply the psychology of written persuasion. Although people do pick up some of these skills by doing it on the job, it can still leave skill gaps. These important skills can be the difference between losing or getting your proposal across the line.

When writing a winning proposal often it’s the attention to the little things that can determine your success. Understanding how you can plan, prepare, design layout and the psychology of the language you use are all critical factors with your proposal’s impact. It is often the last part of the process that your prospective customer/client receives so your value proposition has to work!

If you are looking for fresh ways to make your next proposal stand out from the rest then Engineer and Design Persuasive Proposals could be exactly what you’re looking for. This workshop is designed to take participants through the A-Z of writing successful and winning proposals. It addresses all aspects from planning, preparing, identifying how to communicate your value proposition in the most persuasive manner.

Learning Outcomes

  • Understand the principles of successful proposal writing.
  • How to create different types of business proposals.
  • Profile and accurately develop your proposal to align with your audience.
  • Write a proposal that has a focused purpose and clear objectives.
  • How to use persuasive writing techniques to gain greater buy-in.
  • Understand and apply successful preparation and planning techniques.
  • Organising and format content to make it easy to read.
  • The techniques to develop punchy and focused sentences.
  • Using effective checklists to edit and proofread your proposal.
  • How to give it the finishing professional touch.

Designed For

  • This program is applicable to anyone in a role that is required to write proposals to win contracts and tenders.
  • Those who need to pitch opportunities to clients/customers.
  • Applicable to all those in sales and account management roles.
  • Anyone in a support role who is involved in developing opportunities for business with writing proposals.
  • Ideal Size: 6-15 participants.

Course Inclusions…

In-Depth TNA

Our consultants can provide a thorough Training Needs Analysis of your skill needs and learning objectives. We will ensure that we develop the best solution to upskill your team guaranteed.

Program Reports

We provide a range of evaluation methods and options to help you gain the right information and feedback to understand the return of training investment to your team and organisation.


All programs can be customised to your desired learning and skill needs. This includes activities and exercises that reflect your daily work practices, tailored content and real world scenarios.

Industry Facilitators

All our Facilitators bring real world experience and come highly recommended in their fields of expertise. We guarantee the right match for your organisation.


As a highly respected Australian education brand the CAL Group offers a Certificate of Achievement to acknowledge your professional development journey.

Our Learning Solutions…

Remote Ready

All our programs have remote workplace delivery methods to cater for your specific organisational needs. Our facilitators are highly experienced in Live, Hybrid and Virtual formats.

Adaptable Delivery

Each program can be conducted in a variety of time and delivery formats to suit your staffing needs. Talk to us about how we can best adapt to your training requirements.

Fully Customisable

All training content is tailored to your specific training needs and objectives. This includes using real workplace scenarios for activities and exercises.

Social Learning Integration

With increased remote workplace challenges our workshops inetgrate social learning techniques to develop your team through connecting with each other.